Brillant Marketing #Picture
This is brilliant response to Audi’s ad.
Joe Curtis
President
Pickford Escrow / The Escrow Firm
2012: The year of a housing turnaround?
2012: The year of a housing turnaround?
by KERRI PANCHUK
Improved employment figures and record home affordability levels could spawn a minor housing recovery this year, analyst Mark Fleming said Wednesday in theCoreLogic (CLGX: 14.47 -2.30%) MarketPulse report.
Fleming says economic concerns peaked in the summer of 2011 when politicians were stuck wrangling over the nation's debt ceiling and the economy seemed poised for stagnation.
Fast-forward a few months, and Fleming says conditions are better, making way for a possible recovery in 2012. Fleming's more optimistic outlook is mirrored in theFreddie Mac U.S. Economic and Housing Market Outlook survey for the month of January.
The Freddie report says economic growth will strengthen by 2.1% in the first quarter of 2012, while mortgage rates will remain low at least through the beginning of the year. In addition, the Freddie Mac survey predicts home sales will grow another 2% to 5% from 2011.
Fleming with CoreLogic says several other developments could spur along housing demand. One of those being the number of households paying off debts — a factor that creates more liquidity and access to credit. Furthermore, households started adding home equity lines of credit in the third quarter of 2011, bringing in more access to cash flow and suggesting borrowers and lenders are more confident.
He believes 2012 is the right time for a housing price rebound with affordability levels putting a floor on the market, barring further price declines.
With this in mind, Fleming said analysts will be watching the market closely in search of positive signs during the spring and summer selling seasons.
His report noted that "most housing statistics basically moved sideways in the latter part of 2011. Builder sentiment is improving ever so slowly, but remains at very low levels. Housing starts are also increasing, driven mostly by multifamily starts."
Fleming points out that single-family housing starts and permits increased at an annual pace of 15% at the end of 2011. Meanwhile existing home sales trended upward, rising 12% when comparing November 2011 to January.
Write to Kerri Panchuk.
Great ARTICLE from HOUSING WIRE – I’m optimistic for 2012.
Joe
Leslie Appleton-Young - CAR Chief Economist Event in ORANGE COUNTY
Joe Curtis
President
Pickford Escrow / The Escrow Firm
"In the absence of clearly defined goals, we become strangely loyal to performing daily acts of trivia."
2012 Rescission Calendar
To help with your closings!
Joe Curtis
Pickford Escrow & The Escrow Firm
Twitter: www.twitter.com/pickfordescrow
Email: jcurtis@pickfordescrow.com
January 2012 Escrow Examiner [Downloadable] - Happy NEW YEAR!
Happy New Year!
Attached you’ll find our first 2012 Issue of The Escrow Examiner, our monthly newsletter designed to provide you with valuable information about the Real Estate Market you can re-purpose for your clients, website or blog.
In this edition you’ll find:
· The Loan Process in Escrow – Step by step
· 4 Homebuyers’ New Year’s Resolutions for 2012
· 2012 Rescission and Optimal Closing Date Calendars are HERE
Don’t forget to request Market Trend Reports if you are looking for up to date weekly market data that can be narrowed down by zip code; provided free to our clients.
As always, we appreciate your support of our business.
______________________________________________________
Joe Curtis
President
Pickford Escrow & The Escrow Firm
12544 High Bluff Drive Suite 420 | San Diego, CA 92130
Cell: 858-525-5478 | Office: 858-792-3379
e-mail: jcurtis@pickfordescrow.com
______________________________________________________
HOLIDAY HOURS
In observance of the Christmas Holiday; our offices will be closing at 3:00pm on Friday, December 23rd and all day on Monday, December 26th. The County Recorder’s office will be closed all day on Monday.
Joe Curtis
Pickford Escrow & The Escrow Firm
Twitter: www.twitter.com/pickfordescrow
Email: jcurtis@pickfordescrow.com
'Twas the Night Before Closing
‘Twas the Night Before Closing
A Poem by Christopher Dale of Pickford Escrow Company – Mission Viejo
‘Twas the night before Closing, and all through the house
Not a Seller was stirring, not even a mouse.
The Loan Docs were signed by the Buyer with care
In hopes they would close with no time to spare.
Their boxes were packed and ready to go
With visions in their head of a closed escrow.
The Agents worked hard and all inspections were made
Just a few days to go before they got paid.
When all of a sudden an issue arose
All parties were shouting, “Will my escrow close?”
The Seller’s were praying for a stroke of luck
While the Buyer’s rescheduled their moving truck.
With everyone glum, and their spirits so low
The turned to Christopher Dale at Pickford Escrow.
“Please help us!” they cried. “We need your assistance!”
Christopher picked up the file and with much persistence
He resolved all of the problems and then cleared the way
For a smooth, successful, and on-time closing day!
“On Title! On Agents! On Seller’s and Buyer’s!
“We must work together – the situation is dire!”
He pulled them together and worked as a team
And the Buyer closed escrow on their American Dream.
Christopher closed the escrow and fought the good fight
“Happy closed escrow to all, and to all a good night!”
Joe Curtis
Pickford Escrow & The Escrow Firm
Twitter: www.twitter.com/pickfordescrow
Email: jcurtis@pickfordescrow.com
Celebrating Twenty Years of Excellence in Escrow!
Celebrating Twenty Years of Excellence in Escrow!
This month marks the 20th Anniversary for Pickford Escrow Company! "I am proud to have aligned myself with such a strong and respected organization for the last 7-years.", Says Christopher Dale, Branch Manager in our Mission Viejo Office. Pickford Escrow Company and our sister Company, The Escrow Firm, operate in Los Angeles, Orange, and San Diego counties and are the pinnacle in premier Escrow providers in all of California! We have the Precision, Protection, and Prestige to handle your next escrow safely, ethically, and with the utmost professionalism.
Established in 1991, Pickford Escrow Company’s s mission has been to guarantee our clients the highest level of professional service. We act as a neutral party for all types of real estate transactions and a diverse range of clients. With offices across Southern California, we are one of the largest full service escrow companies in California.
Pickford Escrow Company is part of a comprehensive team consisting of your realtor, lender, title officer, escrow officer, transaction coordinator and you, the client. At Pickford Escrow we understand that you want an escrow company that is experienced, dedicated to customer service, professional and stable. With this in mind we strive to hire the best and provide an environment to do our best.
Pickford Escrow Company handles a wide variety of real estate transactions and we keep our fees competitive within the local market. Conveniently located throughout Southern California, we have the size and stability you are looking for.
In 2002 Pickford Escrow Company was proud to become part of HomeServices of America Inc., a Berkshire Hathaway affiliate. In an ever-changing industry, our affiliation with the world-respected Berkshire Hathaway family of companies underlines the strength, excellence and integrity of our services.
Joe Curtis
Pickford Escrow & The Escrow Firm
Twitter: www.twitter.com/pickfordescrow
Email: jcurtis@pickfordescrow.com
San Diego 2012 - Optimal Closing Date Calendar
Joe Curtis
Pickford Escrow & The Escrow Firm
Twitter: www.twitter.com/pickfordescrow
Email: jcurtis@pickfordescrow.com
Joe Curtis
President of Pickford Escrow and The Escrow Firm - providing outstanding Escrow Service and meaningful resources for Agents, buyers and sellers - Please let me know what type of information is the most meaningful to you!
